They Laughed When I Sat Down at the Piano (US School of Music, 1927)
A 1927 print advertisement for the US School of Music's piano-by-mail course, written by John Caples, catalogued as a link to a swipe-file copy of the image.
There is no copy of this one here. Its host does not allow automated access, so nothing was downloaded. It is catalogued because it is worth writing about: swiped.co.
In 1927 a correspondence school that taught piano by mail, the US School of Music, ran a print advertisement written by John Caples. The listing describes a man who sits down at the piano to laughter and then begins to play. This entry is link-only: it points to a swipe-file page that reproduces the ad as an image, and no copy is held here.
The ad has an afterlife as teaching material. The swipe-file page calls it quite possibly the most swiped advertisement ever, which is a claim about how often copywriters have borrowed from it. The page reproduces the ad as an image, so readers who follow the link can see the 1927 layout and wording for themselves, which this entry has not read.
Provenance
- Original source
- https://swiped.co/wp-content/uploads/2014/11/caples-laughed-piano-1927.png
- Collected
- This copy
- not copied here
- Rights
- Rights belong to someone else. The copy here supports the commentary on this page, and comes down on request.
Accession № 0059. If you hold rights in this and would rather the copy did not exist, say so and it comes down.